Thursday, July 24, 2008
How many brand impressions can a grassroots experiential marketing campaign produce? Did I mention that the creators of this campaign are advertising graduate students using their rare spare time to work on a project not handed down to them by the faculty?
Click Here to view the case study and see how we revived a brand by utilizing new media and introducing it to a new target. Bring your appetite and I hope you like marshmallow sandwiches.