Thursday, July 24, 2008

MoonPie Madness

How many brand impressions can a grassroots experiential marketing campaign produce? Did I mention that the creators of this campaign are advertising graduate students using their rare spare time to work on a project not handed down to them by the faculty?

Click Here to view the case study and see how we revived a brand by utilizing new media and introducing it to a new target. Bring your appetite and I hope you like marshmallow sandwiches.

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